SEO Essentials: Visibility in an AI World
Search has changed, and the noise around AI has made SEO feel more confusing than ever.
This beginner-friendly SEO course cuts through the hype and explains what actually matters for visibility in Google and AI search.
BUY NOW FOR $49 →SEO & AI SEARCH IN 2026
Why SEO Feels Harder Than It Used To
SEO itself has not suddenly become more complicated, but the conversation around it has. The rise of AI search, new tools, new acronyms and constant opinions has made it harder for business owners to know what actually matters.
One day you hear that keywords no longer matter. The next, that websites will be replaced by AI. Then you are told everything needs to change immediately. Much of this advice is contradictory, and very little of it explains where to start.
What often gets lost in the noise is that search engines and AI systems still rely on the same core signals to understand websites. Structure, relevance, intent and authority are still central to visibility, even as technology evolves.
This SEO & AI course is designed to help you understand those fundamentals, so you can separate what matters from what does not before investing more time, effort or money.
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See behind the scenes
WHERE SEO OFTEN GOES OFF TRACK...
Too much noise
Conflicting advice, shiny tools, and constant AI chatter make it hard to know what still matters in search.
Guessing at keywords
Without a clear understanding of intent and relevance, it’s easy to target the wrong searches or spread focus too thin.
Content without trust signals
Content may exist, but without clear structure, authority or credibility signals, search engines and AI struggle to interpret it properly.
“I also want to let you know that you're explaning in the video's is really good! It's simple and I can understand what you're saying. Please keep doing so!”
ROBERT, FROM THE SEO SCHOOL BIG COURSE
HERE’S THE GOOD NEWS...
You don’t have to do it alone.
I have been where you are. I have spent over 20 years in SEO, run an SEO agency in Perth Australia, and teach SEO inside The SEO School. I work on SEO every day, so you get what works today, not theory.
Are you ready?
What You’ll Learn Inside This SEO & AI Course
This course is designed to help you understand how SEO works today, and how AI fits into modern search, without trying to teach you everything at once.
Inside SEO Essentials: Visibility in an AI World, you will learn how to think about SEO more clearly, so you can make informed decisions about what to focus on and what to ignore.
You will gain an understanding of:
1. What is important and not important for SEO and online visibility in 2026
Cut through outdated advice, hype and AI noise so you can focus on the fundamentals that still influence visibility.
2. How to identify keywords that align with real search intent and business goals
Learn how to move beyond guesswork and understand which searches are actually worth your attention.
3. How content needs to be structured so Google and AI systems can interpret it properly
Understand how pages, headings and topics work together to support visibility.
4. How authority and backlinks work, and how to recognise quality versus noise
Make sense of backlinks and credibility signals without chasing low-value tactics.
This course gives you a clear starting point so you know what’s worth paying attention to before you spend more time or money on SEO.
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I'm Karen Dauncey
YOUR NEW SEO BESTIE
Founder of The SEO School and owner of Blue Cherry Online Marketing. I have worked in SEO since 2003, optimised 1,000+ websites, and managed millions in Google Ads. I live and breathe this work. Now I am giving you the methods that get results.
The SEO Sprint includes everything you need to build a durable SEO engine for your business.
When foundational SEO aligns keywords, content, backlinks and trust, your site starts to get visiblity on Google
big things can happen
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