SEO Essentials: Visibility in an AI World

This course is designed to help you understand how SEO works today, and how AI fits into modern search, without trying to teach you everything at once.

Inside SEO Essentials: Visibility in an AI World, you will learn how to think about SEO more clearly, so you can make informed decisions about what to focus on and what to ignore.

You will gain an understanding of:

1. What is important and not important for SEO and online visibility in 2026

Cut through outdated advice, hype and AI noise so you can focus on the fundamentals that still influence visibility.

2. How to identify keywords that align with real search intent and business goals 
Learn how to move beyond guesswork and understand which searches are actually worth your attention.

3. How content needs to be structured so Google and AI systems can interpret it properly

Understand how pages, headings and topics work together to support visibility.

4. How authority and backlinks work, and how to recognise quality versus noise

Make sense of backlinks and credibility signals without chasing low-value tactics.

This course gives you a clear starting point so you know what’s worth paying attention to before you spend more time or money on SEO.